Monthly Archives: January 2010

As I think about it more, I definitely want to work with an established, larger music festival organization. I am leaning more towards not working with a production company, because I want to work on the ground at the site of the festival, rather than flying out to the festival location the week of. These preferences, however, are turning out to be somewhat conflicting. So I am applying to a wide-range of organizations, both non and for profit, and I am at this point going to see where the process takes me.

I have applied mostly to festivals either in Portland, California, or New York, because the productions companies are based out of NY and LA, and there is one particular volunteer-run, local music festival in Portland.

Here are my work learning goals and professional statement.


While I would be one to say that fashion design is an art, last night Calvin Klein expanded the notion of art on the runway, spiceing up the catwalk with a little ambiance.

Nylon has pictures, and more information!

For the graphic design component to our courses, I have to take three classes that are titled Information Design. This week, our assignment is to find four advertisements that catch our attention, and reflect on them a bit.

Out of home ad-

Book Stairs, North Carolina

This ad hits on something that’s close to my heart, which is books and libraries. I love that (almost) anyone can go to the library and just borrow a book. While I admit that I do not have the best history of returning things every time, I am working on it. I particularly like the stairs example of this ad, because not only do most of us have books we are wiling to donate just lying around, sometimes they literally are underfoot, and just lying around. I also love out of home ads that are interactive or textile in some way.

Online ad-

BMW Short Films

These days, viral online marketing ads are not uncommon. To do them well, is a little less common, but to do them in 2001, it was almost unheard of. When I first think of online marketing campaigns, the series of 8 short films commissioned by BMW and made by 8 world-renowned directors comes to mind. The link says these were made in 2001, which I didn’t realize, though I knew they were a few years old. What I like about this campagin: the ingenuity of well-done viral marketing, the common thread of Clive Owen, the fact that these 8 shorts stand alone even without  BMW.

Print Ads-

Photo 25This Louis Vuitton ad, as was discussed in Business Week focuses on the supposed quality of their product, rather than the sexy girl carrying it. I like these ads because of their reference to classic works of art, which then relays itself to their bags as works of art. It’s a nice way to sell luxury.

Levis + Walt Whitman

I am a sucker for print ads with inspirational words. Those Ray Ban ads that say Never Hide- I love those, but I don’t know what they are about, really. These Levis ads combine Walt Whitman’s poems with inspiring images of their jeans, the original American jeans. It’s a very American ad, and that works for Levis.

Nylon just put up a blog (not five minutes ago) about a new museum exhibit which uses iPods as their listening tour guides.

This was definitely an idea that I was trying to get the Holland Museum to do last summer when I was their intern.

That’s all.

As expected, I had a hard time finding any real job descriptions for the job I hope to one day hold: as the executive director of an indie rock festival. I ended up creating my own, knowing that jobs in this field are often sort of funny, creative, and very real about the amount of work, and often lack of real education, required.

I already knew that the are I need the most development in is simply contacts and experience in festival planning. I have a bit of experience in event planning, managing staff, and handling a budget. I also think that I need development in fundraising and sponsorship, which is an area I am actively seeking to gain experience in currently.

Because the job I seek is in the music business, I need to get my foot in the door through an internship, because, as I said, I’m not going to find many job ads for anything other than entry level positions; most everything is filled internally.

My main interests in Arts Administration lie in festival management, so for my internship I am hoping to work for an indie rock music festival. As I started looking into larger festivals, such as Bonnaroo, I realized that they are sometimes owned by larger production companies, often based out of New York or LA. I am more interested in working and staying in the area where a festival is happening, and also it is important to me that the festival actually happen during my internship time, so that ruled out several festivals that happen in the spring or fall.
I am most interested in interning in the Portland and San Francisco areas, both because I am interested in gaining contacts in those areas, but also because they would be the easiest for me to live in for a short period of time, logistically.
I found a couple web sites that listed music festivals in those two areas, and have since broadened my search to include the New York area, and southern California, and have begun contacting specific festivals/production companies, because most of them do not have internship information available publicly